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What We Do » BMW 7 Series Launch
BMW 7 Series Launch

This was one of our most logistically challenging events. We had to build a BMW Showroom on top of a 14 story building on the Grand Canal. Each piece of the showroom had to be lifted up to the roof garden where it was built around a brand new 7 Series which was also lifted by the crane. Inside the two penthouses we modified the layout to accommodate Michelin Star Chef Dylan McGrath and his team whom created unbelievable servings for lunch and dinner for guests over a two week period, including a VIP Dinner for a number of Ambassadors to Ireland. 



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BMW 7 Series Launch Gallery


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